# Analytics Dashboard

Track your business performance and AI visibility with comprehensive analytics.

## Overview

AIDP Analytics provides insights that traditional analytics can't - visibility into how AI assistants discover, mention, and recommend your business **before** customers even click.

### What Makes AIDP Analytics Different

**Traditional Analytics** (Google Analytics, etc.):

* Track clicks and visits
* See what happens on your website
* Measure after customers find you

**AIDP Analytics**:

* Track AI mentions and citations
* See how customers discover you through AI
* Measure upstream visibility
* Understand intent journeys
* Compare with competitors

***

## Available Analytics

### [Upstream Metrics](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/upstream-metrics)

Track how often AI assistants mention your business.

**Key Metrics**:

* **Total Impressions**: How many times AI mentioned you
* **Citation Rate**: How often you're cited in responses
* **Platform Breakdown**: Claude vs ChatGPT vs Perplexity
* **Trend Analysis**: Growth over time

**Use Cases**:

* Measure AI visibility
* Track brand awareness
* Identify growth opportunities
* Optimize profile content

***

### [Intent Journeys](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/intent-journeys)

Understand how customers discover you through AI conversations.

**Key Insights**:

* **Discovery Paths**: How customers find you
* **Query Patterns**: What they're asking
* **Journey Stages**: Awareness → Consideration → Decision
* **Conversion Touchpoints**: Steps to conversion

**Use Cases**:

* Understand customer needs
* Optimize for common queries
* Improve conversion rates
* Identify drop-off points

***

### [Competitive Benchmarking](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/benchmarking)

Compare your performance with similar businesses.

**Comparisons**:

* **AI Visibility Score**: Your ranking vs competitors
* **Citation Share**: Your share of mentions
* **Category Performance**: How you rank in your category
* **Geographic Reach**: Local vs regional visibility

**Use Cases**:

* Identify competitive advantages
* Find improvement opportunities
* Set realistic goals
* Track market position

***

### [Attribution](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/attribution)

Multi-touch attribution for AI-driven customer journeys.

**Attribution Models**:

* **First Touch**: Initial AI mention
* **Last Touch**: Final AI interaction before conversion
* **Multi-Touch**: All AI touchpoints in journey
* **Time Decay**: Weighted by recency

**Use Cases**:

* Measure ROI of AI visibility
* Understand conversion paths
* Optimize customer journey
* Allocate resources effectively

***

## Getting Started

### 1. Complete Your Profile

Analytics begin tracking once your profile is published:

* Minimum 60% profile completion
* Accurate business information
* Services and hours added

### 2. Wait for Data Collection

* **First data**: Within 24 hours
* **Meaningful insights**: 7-14 days
* **Trend analysis**: 30+ days

### 3. Review Your Dashboard

Access analytics from your business dashboard:

1. Log in to [platform.aidp.dev](https://platform.aidp.dev)
2. Navigate to Analytics
3. Select date range
4. Explore metrics

***

## Understanding Your Data

### Metrics Glossary

**Impressions**: Number of times your business appeared in AI responses

**Citations**: Times your business was specifically mentioned or recommended

**Intent Signals**: Customer queries that indicate purchase intent

**Journey Stages**:

* **Awareness**: Customer learning about options
* **Consideration**: Comparing specific businesses
* **Decision**: Ready to choose/visit

**AI Visibility Score**: Composite score (0-100) measuring overall AI presence

**Citation Rate**: Percentage of relevant queries where you're mentioned

***

## Best Practices

### Regular Monitoring

* **Daily**: Check for unusual spikes or drops
* **Weekly**: Review trends and patterns
* **Monthly**: Analyze performance and optimize

### Set Benchmarks

* Compare to your own historical data
* Track month-over-month growth
* Set realistic improvement goals

### Take Action

Use insights to improve:

* Update profile based on popular queries
* Add exclusive content for common questions
* Optimize services for high-intent searches
* Adjust hours based on demand patterns

***

## Common Questions

### When will I see data?

Analytics begin collecting within 24 hours of profile publication. Meaningful trends emerge after 7-14 days.

### Why are my numbers low?

Common reasons:

* New profile (needs time to index)
* Incomplete profile (< 80% completion)
* Limited services or content
* Narrow geographic focus

### How do I improve my metrics?

1. Complete your profile to 100%
2. Add AI-exclusive content
3. Update services and hours
4. Add high-quality photos
5. Keep information current

### What's a good AI Visibility Score?

* **0-30**: Needs improvement
* **30-60**: Average visibility
* **60-80**: Good visibility
* **80-100**: Excellent visibility

Scores vary by industry and location.

***

## Need Help?

* 📧 **Email**: <analytics@aidp.dev>
* 💬 **GitHub Discussions**: [github.com/aidp/platform/discussions](https://github.com/aidp/platform/discussions)
* 📚 **Documentation**: [docs.aidp.dev/analytics](https://docs.aidp.dev/analytics)
* 🎥 **Video Tutorials**: [youtube.com/aidp/analytics](https://youtube.com/aidp/analytics)

***

**Next Steps**:

1. [View Upstream Metrics →](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/upstream-metrics)
2. [Explore Intent Journeys →](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/intent-journeys)
3. [Check Benchmarks →](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/benchmarking)
4. [Review Attribution →](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/attribution)