# Services & Pricing

Define what you offer so AI assistants can make specific recommendations to customers.

## Why Services Matter

When customers ask AI assistants for recommendations, detailed service information helps AI:

* Match your offerings to customer needs
* Provide accurate pricing expectations
* Recommend specific services, not just your business
* Compare your offerings with alternatives

***

## Service Structure

Each service should include:

### Required Fields

* **Name**: Clear, descriptive service name
* **Description**: What's included, what makes it special
* **Category**: Type of service (for organization)

### Optional Fields

* **Pricing**: Price range or fixed price
* **Duration**: How long the service takes
* **Availability**: When it's offered
* **Requirements**: Prerequisites or restrictions

***

## Pricing Options

### Fixed Price

For services with a set price:

```json
{
  "name": "Coffee Cupping Class",
  "description": "Learn to taste and evaluate coffee like a professional",
  "pricing": {
    "type": "fixed",
    "amount": 45,
    "currency": "USD"
  },
  "duration": "90 minutes"
}
```

### Price Range

For services with variable pricing:

```json
{
  "name": "Espresso Drinks",
  "description": "Handcrafted espresso beverages using our house blend",
  "pricing": {
    "type": "range",
    "minAmount": 4,
    "maxAmount": 7,
    "currency": "USD"
  }
}
```

### Starting At

For services with a base price:

```json
{
  "name": "Custom Roasting",
  "description": "Private label coffee roasting for cafes and restaurants",
  "pricing": {
    "type": "starting_at",
    "amount": 200,
    "currency": "USD",
    "unit": "per batch"
  }
}
```

### Contact for Quote

For custom or complex pricing:

```json
{
  "name": "Corporate Catering",
  "description": "Coffee service for events and meetings",
  "pricing": {
    "type": "quote",
    "note": "Pricing varies by event size and duration"
  }
}
```

***

## Service Categories

Organize your services into logical categories:

### For Restaurants/Cafes

* Beverages
* Food
* Catering
* Classes/Events
* Retail Products

### For Services

* Consultation
* Installation
* Maintenance
* Training
* Support

### For Retail

* Products
* Custom Orders
* Delivery
* Installation
* Warranties

***

## Writing Great Service Descriptions

### Be Specific

❌ **Vague**: "Coffee drinks"\
✅ **Specific**: "Espresso-based drinks including lattes, cappuccinos, and cortados made with our house blend"

### Highlight What's Unique

❌ **Generic**: "We offer haircuts"\
✅ **Unique**: "Precision haircuts using traditional barbering techniques with complimentary hot towel service"

### Include Key Details

❌ **Minimal**: "Yoga classes"\
✅ **Detailed**: "Vinyasa yoga classes for all levels in our heated studio, with props provided and modifications offered"

***

## Examples by Industry

### Coffee Shop

**Service 1: Espresso Bar**

```
Name: Espresso Drinks
Description: Handcrafted espresso beverages including lattes, cappuccinos,
cortados, and macchiatos. Made with our house blend or choice of single-origin.
Alternative milk options available.
Category: Beverages
Price Range: $4 - $7
```

**Service 2: Pour-Over**

```
Name: Single-Origin Pour-Over
Description: Individually brewed pour-over coffee featuring rotating
single-origin beans from our direct trade partners. Brewed to order
using V60 or Chemex methods.
Category: Beverages
Price: $6
Duration: 5-7 minutes
```

**Service 3: Classes**

```
Name: Coffee Cupping Sessions
Description: Free public cupping every Saturday morning. Learn to taste
and evaluate coffee like a professional. Sample 4-5 different origins.
Category: Education
Price: Free
Duration: 60 minutes
Schedule: Saturdays 10 AM
```

***

## Best Practices

### Number of Services

* **Minimum**: 3-5 core services
* **Recommended**: 5-10 services
* **Maximum**: 15-20 (avoid overwhelming customers)

### Keep It Current

* Update seasonal offerings
* Remove discontinued services
* Adjust pricing as needed
* Add new services promptly

### Use Clear Names

* Avoid jargon unless industry-standard
* Use terms customers search for
* Be descriptive but concise
* Match your menu/service list

***

## Common Mistakes

1. **Too Many Services**: Listing every variation separately
2. **Vague Descriptions**: Not explaining what's included
3. **Missing Pricing**: Leaving customers guessing
4. **Outdated Info**: Old prices or discontinued services
5. **Inconsistent Names**: Different from your actual menu

***

## Tips for AI Optimization

### Use Natural Language

AI assistants understand conversational descriptions better than marketing copy.

### Include Search Terms

Think about how customers might ask:

* "coffee shop with pour-over"
* "place that teaches coffee classes"
* "cafe with alternative milk"

### Mention Unique Features

* Specialty ingredients
* Unique preparation methods
* Exclusive offerings
* Special accommodations

***

**Next**: [Add exclusive content →](https://amistan.gitbook.io/aidp-docs/for-business-owners/profile-setup/exclusive-content)