# What is AIDP?

Yuba is the open standard and platform for AI-native business discovery.

## The Problem

Traditional business discovery is broken in the age of AI:

### For Businesses

* **Invisible to AI**: Google Business Profile and Yelp weren't designed for AI platforms
* **No AI Analytics**: Can't track impressions, citations, or zero-click visibility
* **Platform Lock-in**: Data trapped in proprietary systems
* **High Fees**: 15-30% commissions on bookings

### For Consumers

* **Fragmented Experience**: Different data on every platform
* **Limited Information**: Generic content, no structured data
* **Inconsistent Representation**: Businesses misrepresented by AI
* **Trust Issues**: Unverified business information

### For AI Platforms

* **Poor Data Quality**: Scraping yields inconsistent results
* **No Structured Access**: APIs designed for web, not AI
* **Limited Functionality**: Can't book or transact
* **Legal Gray Area**: Scraping violates ToS

## The Solution: Yuba

Yuba solves these problems with two components:

### 1. Yuba Schema (Open Standard)

A comprehensive, community-governed standard for representing local business data optimized for AI platforms.

**What it defines:**

* Business profile structure (services, pricing, availability)
* AI-exclusive content fields (insider tips, local secrets)
* Upstream metrics (impressions, citations, zero-click)
* Intent journey tracking (awareness → conversion)
* Discovery interfaces (platform-agnostic integration)
* Trust & safety schemas (verification, fraud detection)

**Why it matters:**

* **First comprehensive standard** for AI-accessible business data
* **Standard-agnostic**: Works with MCP, ChatGPT Plugins, REST APIs
* **Open governance**: Community-driven, not controlled by single entity
* **Future-proof**: Adapts as AI standards evolve

[Read the full schema specification →](https://amistan.gitbook.io/aidp-docs/aidp-schema-open-standard/core-specification)

### 2. Yuba Platform (Reference Implementation)

The reference implementation of the Yuba Schema. Provides structured business data optimized for AI platform consumption.

**For Businesses:**

* Create AI-native business profiles
* Track upstream metrics (AI visibility, citations, attribution)
* Measure AI discovery performance
* Maintain control of business data
* Ensure visibility across AI platforms

**For Developers:**

* Build on open standard
* Use comprehensive APIs
* Integrate with any AI platform
* Access migration tools

[Get started with the platform →](https://amistan.gitbook.io/aidp-docs/getting-started/quick-start)

## How It Works

### The Yuba Ecosystem

```
┌─────────────────────────────────────────────────────────────┐
│                      AI Platforms                            │
│         (Claude, ChatGPT, Perplexity, Gemini)               │
└────────────────────┬────────────────────────────────────────┘
                     │
                     │ Discovery Interfaces
                     │
┌────────────────────▼────────────────────────────────────────┐
│                   Yuba Schema                                │
│         (Open Standard - Platform Agnostic)                  │
└────────────────────┬────────────────────────────────────────┘
                     │
        ┌────────────┼────────────┐
        │            │            │
┌───────▼──────┐ ┌──▼──────┐ ┌──▼──────────┐
│ Yuba Platform│ │ Tourism │ │ Business    │
│ (Reference)  │ │ Boards  │ │ SaaS Tools  │
└───────┬──────┘ └──┬──────┘ └──┬──────────┘
        │           │            │
        └───────────┼────────────┘
                    │
        ┌───────────▼────────────┐
        │   Local Businesses     │
        └────────────────────────┘
```

### Data Flow

1. **Business structures data** using Yuba Schema format
2. **Data validated** against schema specification
3. **Discovery interfaces expose** business data to AI platforms
4. **AI platforms query** using standard discovery interfaces
5. **AI systems discover and cite** businesses
6. **Upstream metrics tracked** (AI visibility, citations, attribution)
7. **Discovery performance measured** (visibility, citations)
8. **Business analyzes** AI discovery performance

## Key Differentiators

### vs. Google Business Profile

| Feature             | Google Business Profile | Yuba                      |
| ------------------- | ----------------------- | ------------------------- |
| **Ownership**       | Google controls         | Business controls         |
| **Portability**     | Locked to Google        | Portable across platforms |
| **AI Optimization** | Retrofitted             | Native                    |
| **Analytics**       | Click-based             | Upstream AI visibility    |
| **Data Format**     | Legacy web formats      | AI-native structured data |
| **Platform**        | Proprietary             | Open standard             |

### vs. Yelp API

| Feature         | Yelp API           | Yuba                 |
| --------------- | ------------------ | -------------------- |
| **Purpose**     | Yelp platform data | Universal standard   |
| **Control**     | Yelp owns data     | Business owns data   |
| **AI Features** | Limited            | Comprehensive        |
| **Cost**        | API fees           | Open standard (free) |
| **Governance**  | Yelp decides       | Community-driven     |

### vs. Schema.org

| Feature             | Schema.org   | Yuba                      |
| ------------------- | ------------ | ------------------------- |
| **Era**             | Web search   | AI discovery              |
| **Granularity**     | Basic markup | Detailed schemas          |
| **Analytics**       | None         | Upstream AI visibility    |
| **Data Format**     | Web markup   | AI-native structured data |
| **AI Optimization** | No           | Yes                       |

## The Opportunity

### Early Stage

Yuba is in early access:

* **AI platforms** can integrate Yuba for structured business data
* **Businesses** can adopt Yuba for AI visibility
* **Developers** can build on the open standard
* **Community** can contribute to the specification

## Use Cases

### Tourism & Hospitality

* Hotels, restaurants, attractions
* Tourism boards aggregating regional businesses
* Travel AI platforms discovering experiences

### Professional Services

* Lawyers, accountants, consultants
* AI discovery and visibility
* Structured service representation

### Home Services

* Plumbers, electricians, contractors
* Emergency service discovery
* Quote requests and scheduling

### Healthcare & Wellness

* Doctors, dentists, therapists
* Appointment scheduling
* Insurance verification

### Retail

* Local shops, boutiques
* Inventory queries
* In-store pickup booking

## Getting Started

Choose your path:

### I'm a Business Owner

[Create your AI-optimized profile →](https://amistan.gitbook.io/aidp-docs/for-business-owners/getting-started)

### I'm a Developer

[Integrate Yuba into your app →](https://amistan.gitbook.io/aidp-docs/for-developers/overview)

### I'm an AI Platform

[Add Yuba discovery to your platform →](https://amistan.gitbook.io/aidp-docs/for-ai-platform-developers/overview)

### I'm a SaaS Platform

[Make your platform Yuba-compatible →](https://amistan.gitbook.io/aidp-docs/for-saas-platforms/overview)

### I Want to Learn More

[Read the schema specification →](https://amistan.gitbook.io/aidp-docs/aidp-schema-open-standard/overview)

## Next Steps

* [Quick Start Guide](https://amistan.gitbook.io/aidp-docs/getting-started/quick-start)
* [Platform vs Schema](https://amistan.gitbook.io/aidp-docs/getting-started/platform-vs-schema)
* [Key Concepts](https://amistan.gitbook.io/aidp-docs/getting-started/key-concepts)
* [FAQ](https://amistan.gitbook.io/aidp-docs/for-business-owners/faq)