# Intent Progression Tracking

Understand how users discover and choose your business through AI.

## What is Intent Progression?

Intent progression tracks users through their discovery journey:

1. **Awareness**: Learning about options
2. **Consideration**: Comparing specific businesses
3. **Decision**: Ready to visit/book

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## Journey Stages

### Awareness Stage

User is exploring options:

* "What are good coffee shops?"
* "Where can I get breakfast?"

**Metrics**:

* Total awareness impressions
* Query diversity
* Geographic reach

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### Consideration Stage

User is comparing businesses:

* "Compare coffee shops in Portland"
* "Which has better reviews?"

**Metrics**:

* Consideration mentions
* Comparison frequency
* Feature focus

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### Decision Stage

User is ready to act:

* "Is Artisan Coffee open now?"
* "How do I get to Artisan Coffee?"

**Metrics**:

* Decision-stage queries
* Conversion indicators
* Action triggers

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## Optimization

Improve your journey performance:

* Strengthen awareness content
* Highlight differentiators for consideration
* Optimize decision-stage information

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**Learn More**: [Intent Journeys →](https://amistan.gitbook.io/aidp-docs/for-business-owners/analytics/intent-journeys)