# Upstream Analytics

Track how AI platforms discover and recommend your business.

## What are Upstream Metrics?

Upstream analytics measure your business's visibility across AI platforms before users even visit your website or location.

### Key Metrics

**Impressions**: Times your business appeared in AI responses\
**Citations**: Times your business was specifically recommended\
**Citation Rate**: Percentage of impressions that became citations\
**AI Visibility Score**: Overall discoverability score (0-100)

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## Platform Breakdown

See which AI platforms are discovering your business:

* Claude (Anthropic)
* ChatGPT (OpenAI)
* Gemini (Google)
* Perplexity
* Custom AI assistants

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## Query Analysis

Understand what users are searching for:

* Top queries leading to your business
* Query categories and intent
* Seasonal trends
* Geographic patterns

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## Competitive Benchmarking

Compare your performance:

* Category averages
* Local competitors
* Top performers
* Industry trends

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**Learn More**: [Analytics Dashboard →](https://github.com/gugga7/aeo/blob/main/docs/gitbook/business/analytics/upstream.md)