What is AIDP?

Yuba is the open standard and platform for AI-native business discovery.

The Problem

Traditional business discovery is broken in the age of AI:

For Businesses

• Invisible to AI: Google Business Profile and Yelp weren't designed for AI platforms

• No AI Analytics: Can't track impressions, citations, or zero-click visibility

• Platform Lock-in: Data trapped in proprietary systems

• High Fees: 15-30% commissions on bookings

For Consumers

• Fragmented Experience: Different data on every platform

• Limited Information: Generic content, no structured data

• Inconsistent Representation: Businesses misrepresented by AI

• Trust Issues: Unverified business information

For AI Platforms

• Poor Data Quality: Scraping yields inconsistent results

• No Structured Access: APIs designed for web, not AI

• Limited Functionality: Can't book or transact

• Legal Gray Area: Scraping violates ToS

The Solution: Yuba

Yuba solves these problems with two components:

1. Yuba Schema (Open Standard)

A comprehensive, community-governed standard for representing local business data optimized for AI platforms.

What it defines:

• Business profile structure (services, pricing, availability)

• AI-exclusive content fields (insider tips, local secrets)

• Upstream metrics (impressions, citations, zero-click)

• Intent journey tracking (awareness → conversion)

• Discovery interfaces (platform-agnostic integration)

• Trust & safety schemas (verification, fraud detection)

Why it matters:

• First comprehensive standard for AI-accessible business data

• Standard-agnostic: Works with MCP, ChatGPT Plugins, REST APIs

• Open governance: Community-driven, not controlled by single entity

• Future-proof: Adapts as AI standards evolve

Read the full schema specification →

2. Yuba Platform (Reference Implementation)

The reference implementation of the Yuba Schema. Provides structured business data optimized for AI platform consumption.

For Businesses:

• Create AI-native business profiles

• Track upstream metrics (AI visibility, citations, attribution)

• Measure AI discovery performance

• Maintain control of business data

• Ensure visibility across AI platforms

For Developers:

• Build on open standard

• Use comprehensive APIs

• Integrate with any AI platform

• Access migration tools

Get started with the platform →

How It Works

The Yuba Ecosystem

┌─────────────────────────────────────────────────────────────┐
│                      AI Platforms                            │
│         (Claude, ChatGPT, Perplexity, Gemini)               │
└────────────────────┬────────────────────────────────────────┘
                     │
                     │ Discovery Interfaces
                     │
┌────────────────────▼────────────────────────────────────────┐
│                   Yuba Schema                                │
│         (Open Standard - Platform Agnostic)                  │
└────────────────────┬────────────────────────────────────────┘
                     │
        ┌────────────┼────────────┐
        │            │            │
┌───────▼──────┐ ┌──▼──────┐ ┌──▼──────────┐
│ Yuba Platform│ │ Tourism │ │ Business    │
│ (Reference)  │ │ Boards  │ │ SaaS Tools  │
└───────┬──────┘ └──┬──────┘ └──┬──────────┘
        │           │            │
        └───────────┼────────────┘
                    │
        ┌───────────▼────────────┐
        │   Local Businesses     │
        └────────────────────────┘

Data Flow

1. Business structures data using Yuba Schema format

2. Data validated against schema specification

3. Discovery interfaces expose business data to AI platforms

4. AI platforms query using standard discovery interfaces

5. AI systems discover and cite businesses

6. Upstream metrics tracked (AI visibility, citations, attribution)

7. Discovery performance measured (visibility, citations)

8. Business analyzes AI discovery performance

Key Differentiators

vs. Google Business Profile

Feature	Google Business Profile	Yuba
Ownership	Google controls	Business controls
Portability	Locked to Google	Portable across platforms
AI Optimization	Retrofitted	Native
Analytics	Click-based	Upstream AI visibility
Data Format	Legacy web formats	AI-native structured data
Platform	Proprietary	Open standard

vs. Yelp API

Feature	Yelp API	Yuba
Purpose	Yelp platform data	Universal standard
Control	Yelp owns data	Business owns data
AI Features	Limited	Comprehensive
Cost	API fees	Open standard (free)
Governance	Yelp decides	Community-driven

vs. Schema.org

Feature	Schema.org	Yuba
Era	Web search	AI discovery
Granularity	Basic markup	Detailed schemas
Analytics	None	Upstream AI visibility
Data Format	Web markup	AI-native structured data
AI Optimization	No	Yes

The Opportunity

Early Stage

Yuba is in early access:

• AI platforms can integrate Yuba for structured business data

• Businesses can adopt Yuba for AI visibility

• Developers can build on the open standard

• Community can contribute to the specification

Use Cases

Tourism & Hospitality

• Hotels, restaurants, attractions

• Tourism boards aggregating regional businesses

• Travel AI platforms discovering experiences

Professional Services

• Lawyers, accountants, consultants

• AI discovery and visibility

• Structured service representation

Home Services

• Plumbers, electricians, contractors

• Emergency service discovery

• Quote requests and scheduling

Healthcare & Wellness

• Doctors, dentists, therapists

• Appointment scheduling

• Insurance verification

Retail

• Local shops, boutiques

• Inventory queries

• In-store pickup booking

Getting Started

Choose your path:

I'm a Business Owner

Create your AI-optimized profile →

I'm a Developer

Integrate Yuba into your app →

I'm an AI Platform

Add Yuba discovery to your platform →

I'm a SaaS Platform

Make your platform Yuba-compatible →

I Want to Learn More

Read the schema specification →

Next Steps

• Quick Start Guide

• Platform vs Schema

• Key Concepts

• FAQ