Intent Progression Tracking

Understand how users discover and choose your business through AI.

What is Intent Progression?

Intent progression tracks users through their discovery journey:

1. Awareness: Learning about options

2. Consideration: Comparing specific businesses

3. Decision: Ready to visit/book

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Journey Stages

Awareness Stage

User is exploring options:

• "What are good coffee shops?"

• "Where can I get breakfast?"

Metrics:

• Total awareness impressions

• Query diversity

• Geographic reach

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Consideration Stage

User is comparing businesses:

• "Compare coffee shops in Portland"

• "Which has better reviews?"

Metrics:

• Consideration mentions

• Comparison frequency

• Feature focus

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Decision Stage

User is ready to act:

• "Is Artisan Coffee open now?"

• "How do I get to Artisan Coffee?"

Metrics:

• Decision-stage queries

• Conversion indicators

• Action triggers

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Optimization

Improve your journey performance:

• Strengthen awareness content

• Highlight differentiators for consideration

• Optimize decision-stage information

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Learn More: Intent Journeys →