Media & Photos
Visual content that showcases your business and helps customers know what to expect.
Why Photos Matter
High-quality photos help AI assistants:
Provide visual context in recommendations
Verify your business legitimacy
Show customers what to expect
Differentiate you from competitors
Required Media
Logo
Your business logo or brand mark.
Requirements:
Format: PNG with transparent background (preferred) or JPG
Size: Minimum 400x400px, recommended 1000x1000px
Aspect Ratio: Square (1:1)
File Size: Under 2MB
Tips:
Use high resolution
Ensure good contrast
Keep it simple and recognizable
Match your other branding
Recommended Photos
Exterior (Storefront)
Shows customers where to find you.
What to Include:
Full storefront view
Signage clearly visible
Entrance/door
Surrounding context
Tips:
Shoot during daytime
Clear, unobstructed view
Show parking if available
Include street view if helpful
Interior (Atmosphere)
Gives customers a sense of your space.
What to Include:
Main seating/service area
Decor and ambiance
Lighting and atmosphere
Space layout
Tips:
Well-lit, natural lighting preferred
Show the space in use (with customers, if permitted)
Multiple angles
Highlight unique features
Products/Services
Shows what you offer.
What to Include:
Your main products/services
Presentation and quality
Variety of offerings
Details and craftsmanship
Tips:
Professional food/product photography
Good lighting and composition
Show scale and context
Highlight specialties
Team (Optional)
Adds a personal touch.
What to Include:
Staff in action
Owner/founder
Team atmosphere
Professional but approachable
Tips:
Get permission from all people shown
Natural, candid shots work well
Show expertise and passion
Keep it professional
Photo Specifications
Technical Requirements
Format: JPG or PNG
Minimum Resolution: 1200px wide
Recommended Resolution: 1920px wide or higher
File Size: Under 5MB per photo
Aspect Ratio: 16:9 or 4:3 preferred
Quality Standards
Focus: Sharp, in-focus images
Lighting: Well-lit, avoid harsh shadows
Composition: Professional framing
Color: Accurate color representation
Editing: Minimal, natural-looking edits
Number of Photos
Minimum: 3 photos (logo + 2 others)
Recommended: 5-8 photos
Maximum: 15 photos
Suggested Mix:
1 logo
1-2 exterior shots
2-3 interior shots
2-3 product/service shots
1-2 team/atmosphere shots
Photography Tips
DIY Photography
If hiring a professional isn't an option:
Equipment:
Modern smartphone camera (iPhone 11+, recent Android)
Natural lighting or softbox lights
Tripod or stable surface
Technique:
Shoot during "golden hour" (early morning/late afternoon)
Use portrait mode for depth
Take multiple shots from different angles
Edit minimally (brightness, contrast only)
Hiring a Professional
When to Consider:
Grand opening or rebranding
Significant renovations
Marketing campaign launch
Annual refresh
What to Expect:
Cost: $200-$1,000 depending on scope
Duration: 1-3 hours on-site
Deliverables: 10-30 edited photos
Usage rights: Ensure you get full rights
Video Content (Optional)
Virtual Tour
360° or walkthrough video of your space.
Benefits:
Immersive experience
Shows full layout
Builds confidence
Differentiates you
Specifications:
Format: MP4
Length: 30-90 seconds
Resolution: 1080p minimum
File Size: Under 50MB
Promotional Videos
Short videos showcasing your business.
Ideas:
Behind-the-scenes process
Product/service demonstrations
Customer testimonials
Team introductions
Specifications:
Format: MP4
Length: 15-60 seconds
Resolution: 1080p minimum
File Size: Under 50MB
Photo Categories
Organize your photos by type:
By Subject
Exterior: Building, signage, parking
Interior: Dining area, decor, atmosphere
Products: Food, drinks, merchandise
Services: Treatments, processes, results
Team: Staff, owners, culture
Events: Special occasions, gatherings
By Season
Update photos seasonally
Show seasonal offerings
Reflect current decor
Match current atmosphere
Common Mistakes
Poor Lighting: Dark, grainy photos
Low Resolution: Blurry or pixelated images
Cluttered Shots: Too much in frame
Outdated Photos: Old decor or products
Inconsistent Style: Mismatched photo quality
No People: Spaces look empty and uninviting
Over-Editing: Unrealistic colors or filters
Photo Checklist
Before uploading:
Updating Your Photos
When to Update
Seasonally: Every 3-4 months
After Changes: Renovations, new products, rebranding
Quality Issues: If photos look dated or poor quality
Performance: If certain photos aren't engaging
What to Update
Replace lowest-performing photos
Add seasonal offerings
Update changed spaces
Refresh product shots
Next: Set your availability →
Last updated